Once upon a time, corporate events were all about polished slides, handshakes, and a nice buffet lunch. But let’s face it, the world has moved on. Investors, analysts, and even your own management now live in a world where physical presence is optional, but engagement is essential. Enter the hybrid event: the smarter, leaner, more inclusive way to connect your company’s story with the world.
This isn’t about adding a camera to your in-person event and calling it a day. It’s about future-proofing your investor communications — blending in-person authenticity with digital reach. Here’s why the hybrid approach isn’t just a nice-to-have anymore, but a necessity.
You can’t build much trust through a PDF. Non-verbal cues — tone, gestures, posture — do the heavy lifting in communication. In fact, according to a classic study by Professor Albert Mehrabian, up to 93% of communication impact comes from non-verbal elements like voice and body language. A hybrid setup allows investors to see your management team in action, not just read about them. That visibility builds credibility and trust.
A strong brand isn’t just about recognition; it’s about credibility, trust, and valuation. A well-executed hybrid event strengthens how the market perceives your company’s professionalism and strategic clarity. Every visual, every word, every technical detail sends a signal about your competence and transparency. Done right, hybrid events turn brand perception into tangible capital, influencing investor confidence and, ultimately, the cost of it.
Think of your hybrid event as a content engine. The footage, soundbites, and slides become marketing gold: short clips for LinkedIn, snippets for your website, quotes for a shareholder letter, or even a transcript that can be turned into an investor FAQ. You’ve already done the work — now let that effort live far beyond the day itself.
Hybrid events tear down the walls of geography. A Swedish company can now present to a global investor base without asking anyone to board a plane.
Modern AI-powered event technology enables real-time, automatically translated subtitles, so your CEO can speak in Swedish while an analyst in Frankfurt follows along in English. Automated transcripts improve access, searchability, and even SEO. In short, hybrid means anyone, anywhere, can tune in and take part.
Organising a hybrid event, for example a Capital Markets Day (or any corporate or IR event for that matter) doesn’t need to be complex. Here’s a straightforward blueprint:
Start with an IR-specialised partner (like Inderes, obviously!) who understands both storytelling and technology. They’ll help you design a cohesive experience that feels natural for both live and online attendees — from planning to production to post-event marketing.
Choose a venue that serves both audiences. A bright, well-lit studio or an event hall with reliable connectivity beats a dark conference room every time. Ensure space for cameras, microphones, and a quiet tech corner. A visually engaging environment translates directly into audience attention. Lacking venue ideas? No worries! Inderes Events, among other quality event agencies, can recommend and book the right space to meet with your needs.
Hybrid doesn’t mean passive. Use pre-event Q&As, polls, and chat features to gather questions and shape your narrative around what your investors care about. During the event, integrate polls and live questions from both on-site and remote participants — it builds inclusivity and energy.
Treat your audiences like the individuals they are. Offer virtual breakout rooms for analysts, institutional investors, or retail shareholders. Tailored content and Q&A sessions deepen engagement and help you deliver the right message to the right group. With an advanced event platform like the Inderes Event Platform, you can effectively communicate the right post-event message to the right target group.
Nothing kills credibility faster than laggy audio or pixelated video. Especially in terms of audience engagement like live Q&A and polls, you cannot cut corners technologically without ruining the experience of the online audience. Invest in good sound, crisp visuals, and stable, real-time, streaming infrastructure. Think of production quality as your company’s non-verbal statement — sharp, confident, and professional.
Plenty of companies have already nailed the hybrid formula. KONE, Neste, and Nokia have all run Capital Markets Days that blend on-site energy with online accessibility. Globally, Siemens and Microsoft have raised the bar with polished, interactive hybrid formats that prove investor engagement doesn’t have to stop at the room’s edge.
Here's a few of our recent customer cases, showing that hybrid isn’t a compromise, it’s a competitive advantage.
Matrix42 is a European software company headquartered in Frankfurt, Germany. They focus on service management, workspace automation, and solutions to help organisations digitise and automate work, especially for IT and HR.
The Matrix42 "Digitalize and Automate" event is a prime example of high-quality, engaging hybrid event where the event experience flows seamlessly from physical premises to the online sphere.
Synsam Group is a Nordic optical retail and eye-health company, founded in 1968. Synsam is publicly traded on Nasdaq Stockholm. Synsam's engaging hybrid approach supports their broad retail ownership, allowing meaningful participation and content consumption across the globe. A special mention on the attractive event design both on stage and online.
Ovzon is a satellite communications technology company, based in Stockholm, Sweden. In 2024, Ovzon launched the first Swedish privately funded and developed comms satellite to the geostationary orbit. Since the launch of the Ovzon3 satellite, the company's stock on Nasdaq Stockholm has been booming. Ovzon held their recent 2025 hybrid CMD from the Inderes Event Studio Valo, in Stockholm, Sweden. True to their brand identity, the Ovzon hybrid CMD stood out as a carefully thought-out event.
Hybrid events are no longer the fallback plan; they’re the strategic default. They help you build trust through human presence, repurpose content efficiently, and reach investors globally — all without compromising quality or control.
With the right partner, planning, and technology, hosting a hybrid Capital Markets Day becomes less about logistics and more about storytelling. It’s not harder — it’s smarter.
Thinking of hosting your next CMD? Let’s make it hybrid.