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Efecte is a Finnish software company, specialized in digitalizing and automating its customers' work within the fields of service and identity management. As our inaugural "360-client," Efecte subscribes to all key investor relations services offered by Inderes. In a recent conversation with Efecte’s Head of IR, Lari Nikkanen, we delved into their IR strategy and the future landscape of investor relations. While exploring Efecte's approach to shareholder engagement, we also probed Nikkanen’s visionary insights regarding the evolving IR landscape amid the digitalization mega-trend. Incidentally, shortly after our fruitful conversation, Efecte was acquired off the Helsinki Stock Exchange. However, despite the acquisition of Efecte, Nikkanen’s views on investor relations remain extremely relevant to any company and IR professional out there looking to create great IR cases, build on shareholder loyalty and develop the work within investor relations.
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Reporting your results initially seems like a rather straightforward matter to handle. However, with thousands of earnings calls and webcasts delivered, we have noticed some common pitfalls that could be easily avoided. In this article, we have gathered four best practices for successful Investor Relations (IR) events, which ensure equal and easy access to information to all investors. These principles can be applied to Capital Market Days (CMD) and other investor events as well.
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